Monday 13 October 2008

Bang & Olufsen



For a logo brief I am designing a logo for a new Sound and Vision company who, fit and sell high quality, elite products for TV rooms, surround sound in the home etc. The brand is called J & R named after the two founders Jay and Robert.

They are familiarizing themselves with the very established brand Bang and Olufsen. They use two logos, the written words or abbreviations depending on context. Simple use of sans serif type. It looks sleek and exerts quality which are the attributes i wish to design towards.

A website called Brand Tags is very interesting and quite amusing where people say what they think of a brand, its quite a nice tool for descriptive words however. This is what was said about B&O http://www.brandtags.net/browselt.php?id=426

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