After contemplating wether or not a serif or sans serif would be more appropriate for the J&R logo, i decided to raise the question at the crit. The general consensus was that a sans serif would be more fitting to the contemporary sheek style that i am aiming for. Although I am still not entirely convinced by that as i think serifs carry more of a sophisticated label I have experimented with a selection of fonts within the same logo. I will then send these off to Rob with reasonings and get his preference of design.
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